As Senior Designer at Valpak/Reach Savings, I design impactful ads for promotions, direct mail, and magazines, reaching over 450,000 homes and businesses. I manage in-house projects, refine client-supplied ads, and coordinate with remote designers to ensure high-quality, engaging visuals. Using Adobe Creative Cloud, I collaborate with management to deliver designs that drive client engagement and retention.
As the Senior Designer, I conceptualize and develop compelling print and digital designs for Valpak promotions, direct mail campaigns, and Reach Savings magazine, distributed to over 450,000 homes and businesses. I manage in-house design projects end-to-end, collaborate with management to enhance client engagement strategies, and coordinate with outsourced designers to ensure high-quality, cohesive visuals. Leveraging Adobe Creative Cloud, I execute impactful content that elevates brand recognition, optimizes workflows, and meets tight deadlines with precision.
As a digital-focused designer creating smooth, adaptable static and animated ads. Leveraged design and color theory, plus branding, to build digital ad sets for B2B and large commercial clients. Used Adobe Suite to deliver high-impact designs on time, hitting all the client’s needs. Streamlined processes, learned new tools, and collaborated to improve ad performance. Helped push an account 2.5 months ahead, unlocking major sales opportunities.
Custom-designed web banners for commercial clients.
Designed social media carousel images for a commercial client campaign. The images were to communicate the optimal temperature for various scenarios and to enhance the company brand.
Utilizing the paramount ad type I designed responsive static, animated, and video content. Also, the content had built-in rich media reporting features.
Collaborating with copywriting and recorded voice acting I created various motion graphic promotions for commercial clients ranging across multiple industries.
Collaborating with the awesome independent author, Jannean Hedgespeth I illustrated her children’s book, series, The New Adventures of Frankie and Abby. With this, being my sophomore, professional illustration project, I utilized every talent I gained from the first book. On this project I did it from beginning to end, starting with character designs, page layout, thumbnails, color theory for those pages, illustration, book layout, and cover and back cover illustrations. It was a fantastic ride and I’m super grateful for the opportunity and delighted to have more work available on now available on Amazon.
Being a fast-turnaround project made this even more of an experience. I handled the entire pipeline from character designs, backgrounds, character animation, foley, and vocal performance.
I gained so much experience ranging from all of the above and Adobe Character Animator.
Collaborating with independent author Jacob Williams was life-changing! The 437th Annual Snowball Fight follows the perspective of the young elf Juniper’s first snowball fight contest.
I created the character designs, backgrounds, layouts, and color theories based on the manuscript in addition to the author's input. The ebook is now available on Amazon.
